Hi, I'm Asaf Granot.
For the past years I've worked with B2B and B2C companies across gaming and commerce to keep their users, improve engagement, and build marketing functions that actually work.
I focus on the entire customer journey.
I'm a marketing expert with a history across both B2B and B2C sectors — gaming, commerce, finance, and more. From the moment a user installs an app or signs up for a service, my goal is to make sure they actually stay and engage.
I build retention journeys that feel like a natural part of the product. I focus on creating narrative-driven funnels, meaningful challenges, and lifecycle campaigns that give users a real reason to come back. When measuring success, I look at actual, measurable engagement and retention metrics rather than just short-term revenue spikes.
Ultimately, I work alongside product, monetization, and data teams to build practical CRM strategies that make sense for both the user and the business.
I enjoy starting from scratch, solving problems, and getting things running smoothly.
AI & Automation Platforms
Led the creation of an AI-driven platform that saved 80% of manual work — designing, defining, and leading tests with clear KPIs.
Product Marketing from Scratch
Set up the entire product marketing function at Anzu, creating go-to-market strategies, product demos, and sales materials.
New Revenue Streams
Grew inbound monetization at Webpals from zero to $300,000 a year by optimizing user funnels and marketing channels.
Professional Leader
Led 7 CRM managers across multiple gaming studios, uniting them around shared, unified frameworks for A/B testing, cross-channel workflows, and knowledge sharing.
Customer Experience
In charge of high-performing creatives and narratives across the CRM space — crafting the experiences that drive engagement, with measurable year-over-year improvement and lift.
8+ years in product marketing, CRM, and growth across diverse industries.
Managed CRM strategy across multiple studios, running cross-channel campaigns and working with stakeholders to improve the player experience and increase year-over-year results.
Started the product marketing department and handled digital marketing projects involving data, growth, and content.
Ran marketing strategies and improved conversion funnels for 6 websites in the US and Canadian markets using email, content, and behavior analysis.
Managed client needs, led a team of account executives, and coordinated campaigns across different platforms.
Let's build something that keeps users coming back.
Whether it's CRM, lifecycle, or product marketing from scratch — I'd love to hear what you're working on.